International SEO Campaign
UMCA
Marketing Specialist
About Client
550% growth in organic keywords
23% increase in Canada organic traffic
The Goal
Target specific conversion oriented primary keywords and get them to page 1
Work on specific phrases proactively to account for various types of enrollments
The SEO plan
Local First
To grab the larger Toronto area, UMCA needed to own their backyard and a handful of keywords geo-targeted Vaughan.
Hit Goals
If Agency Jet could help UMCA get to #1 overall for a lot of their primary keywords, they could be moved to secondary and more keywords could be worked on.
Enrollments
UMCA has high school, K-6 and summer courses both online and in-person. Agency Jet was always working on the next season 6 months ahead.
Directories
Agency Jet knew one of the best ways to expand UMCA’s footprint in their backyard was through high-authority local directory sites.
Keywords
Within 6 months, many primary keywords were moved to a secondary focus because they hit #1 overall. This allowed Agency Jet to continue building UMCA’s digital momentum.
Monthly Calls
UMCA and Agency Jet met monthly to discuss the enrollment numbers and make sure that visitors were engaging with UMCA’s site and inquiring about enrollment.
The results
23% growth
In under a year, UMCA saw organic growth in Canada exceed 20% and organic growth in Ontario was 24%.
550% increase
Agency Jet was able to increase the total number of keywords UMCA ranked for by 550% in less than a year.
17% decrease
The quality of UMCA’s organic Ontario traffic also increased drastically as the keywords people were finding them for lowered their bounce rate by 17%.
5.5X the keywords
UMCA increased their keywords by over 5X in under 1 year.
2.4X the impressions
From the first 6 months of work to the second 6 months of work UMCA saw 2.4X more non-branded impressions.
