National SEO Campaign
UglyDeck
DIY Coach
About Client
121% growth in organic traffic
114% growth in new organic users
The Goal
Increase organic users by a considerable margin
Increase impressions and clicks for national keywords with “deck”
The SEO plan
Content Strategy
UglyDeck had an in house web designer and copywriting team. Agency Jet would need to work collaboratively with these groups to see success.
Backlinking
UglyDeck had a fair number of backlinks but their quality breakdown was quite low. Agency Jet would have to increase the quality of their link portfolio.
Organic Traffic
UglyDeck had never eclipsed 18K organic visitors in a year. Agency Jet’s comprehensive work would change that.
User-Experience
Through collaboration, Agency Jet’s SEO-rich content worked seamlessly with UglyDeck’s branding and soon inner pages were ranking.
High DA
Agency Jet built a consistent portfolio of high domain authority links for UglyDeck and did so steadily every month.
Double the Traffic
Within on year, Agency Jet had helped UglyDeck eclipse 39K organic visitors in a 365 day period, sparking record breaking sales numbers.
The results
31,000 More
From the first 6 months of the SEO campaign to the second 6 months, UglyDeck showed up 31K more times for the keyword “deck builder”.
From 85 to 216
At the 1 year mark, Agency Jet had taken UglyDeck’s page one keywords from 85 to 216.
39K New Visitors
Prior to working with Agency Jet, UglyDeck had never exceeded 19K new organic visitors in a year. 1 year in with Agency Jet and they’d doubled their previous high.
2000 more a month
At the 1 year mark, UglyDeck was averaging 2000 more people per month from organic page 1 keywords than they had at the start.
Expansion nationally
Having worked with Agency Jet for a year, UglyDeck decided to expand their business to the Chicago area and open a sister company.
