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E-Comm SEO Campaign

17.9X more monthly visitors to their website.
Tile This

Marketing

“The number of people going to our website has gone up tenfold compared to last year, which is much higher. Sales have also increased, though not necessarily as high as we’d like to see. That part is on us. Agency Jet has told us that they can lead the traffic here, but it’s up to us to really capture it.”
About Client
Jesse Clough
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64% growth in organic visitors

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17.9X more monthly organic visitors

The Goal

1. Tile This came to Agency Jet with one objective, get more organic traffic so they could get more sales. Their E-Commerce National Jet 250 plan meant that Agency Jet was going to target over 85 primary and secondary keywords to focus on their most desirable products. More specifically the goals were:

Grow ‘New Visitor’ organic traffic

See the high margin product pages improve organically

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The SEO plan

Tile This signed up for a national E-Commerce Jet 250 plan. The main products they wanted us to focus on were wet saws and tile and grout tools.
Challenges

Key Categories

Because Tile This sells a lot of product, Agency Jet decided to focus only on high margin products to keep the strategy focused.

Visibility

Tile This simply didn’t have a large foothold in the marketplace nationwide. They’d done great sales locally but needed to expand.

Shopping Cart

Tile This’s shopping cart was in need of updating so that, while the traffic was building, they’d be increasing their conversion rates.

Solutions

Numerous Keywords

When Agency Jet recommended the key categories strategy, that mean having numerous related keywords talking about the categories in different ways.

Consistent Off-Page

Many times e-commerce websites’ products speak for themselves. That’s why the majority of Agency Jet’s work would focus on a high quality linking strategy.

Consultation

Agency Jet’s web and inbound marketing staff helped Tile This optimize their shopping cart to increase conversion.

The results

497% organic growth

Tile This’s “wet saws” page saw 497% more visits from organic traffic in year two than it did in year one.

More than double

Tile This saw their shopping cart landed in more than twice the amount they had previously seen.

64% growth

The organic visitors went up by 64% when you compare the second year of their contract with Agency Jet to the first year.

17.9X more per month

From day 1 of the campaign to the present month (Feb. 2022), Tile This’s organic monthly visitors grew by nearly 18X.

Over 500 on page 1

Tile This started with 96 page one keywords. Now (Feb. 2022) they have 528 keywords sitting on page one of Google.

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