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Pay Per Click Advertising Campaign

Osterbauer Law Firm partnered with Agency Jet in 2018 after years of inefficient Google Ads management that wasted spend and underperformed, despite search being their primary lead source. Agency Jet rebuilt the campaigns with precise Minnesota targeting, daily optimizations, and conversion focused landing pages, quickly reducing cost per lead from nearly one thousand dollars to under one hundred sixty dollars while significantly increasing conversion rates. The result was over 300 percent growth in conversions, 3.8 million impressions, a 288 percent increase in conversion value, and more than one hundred twenty thousand dollars saved, turning paid search into a highly efficient and scalable growth channel.
Osterbauer Law Firm

Owner

“My previous budget has come down drastically, as I had a few companies working on all aspects digital. Now working with Agency Jet I not only have saved money, but time as well”
About Client
Joe Osterbauer
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320% growth in conversions

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5X better cost-per-conversion

The Goal

Osterbauer Law Firm partnered with Agency Jet in August 2018 after years of relying on other providers for Google Ads management. With the majority of their leads driven by search, the mandate was clear: maximize performance while reducing waste. The primary objectives were:

Drive consistent growth in monthly conversions and lead volume from search.

Increase campaign efficiency to significantly reduce monthly ad spend with Goggle Ads.

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The SEO plan

Osterbauer had previously hired freelancers and smaller companies to manage their Ads. Agency Jet’s professional Google Ads management would focus on making changes daily, not monthly, to increase the campaigns’ efficiency.
Challenges

Localization

The previous managers had Ads showing up internationally even though Osterbauer Law only practiced in the state of Minnesota.

Overspending

With so little changes happening on their campaign, Osterbauer was wasting money on ads that would never convert.

Conversion

The previous handlers never thought to emphasize the importance of landing page conversion, making it difficult for people to contact Osterbauer.

Solutions

Start Over

Agency Jet scrapped all the previous campaigns due to inefficiency and built custom campaigns that would increase efficiency dramatically.

Minnesota Only

Having ads only show up in Minnesota only, Agency Jet was able to cut the normal Google Ad spend in half within 60 days.

Landing Pages

Ads were now directed to custom-made landing pages by Agency Jet to increase the likelihood a visitor would convert.

The results

5X lower Cost/Conv

It used to cost Osterbauer almost $1000 to get a lead, since Agency Jet started, leads cost < $160

296% better

Conversion rate has almost tripled in Agency Jet’s care due to expert targeting and a local approach.

20% less cost

Due to the efficient nature of Agency Jet’s plan, Osterbauer saw conversions triple, all while saving over $120K in the process.

3.8 Million Impressions

Osterbauer’s digital footprint grew by 3.8 million impressions, all while lowering spend to Google.

288% better value

Conversion value has increased by 288% under Agency Jet’s watch, meaning CPC, Cost/Conv. and more will continue to improve every month.

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