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Regional SEO Campaign

International Design Center partnered with Agency Jet to reduce reliance on branded traffic and drive meaningful growth in non branded visibility and revenue. Agency Jet implemented a regional SEO strategy focused on high value product keywords, long tail search terms, and a strong content and backlink approach to expand reach and improve rankings. The results were substantial, with page one keywords growing by 478 percent, non branded traffic increasing by 935 percent, and keyword rankings more than doubling in the first year. This growth cut branded dependency in half and generated enough qualified traffic to successfully launch an e commerce platform, leading to record breaking sales.
International Design Center

Owner

“A lot of these SEO companies say they’ll improve your presence, which they will, but then they set you off by the wayside. It’s the wild west with SEO companies, and I felt like Agency Jet did things the right way.”
About Client
Michael Moller
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478% growth in page one keywords

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935% growth in non-branded traffic

The Goal

In 2018, International Design had never exceeded 45 page one keywords or 251 visits/month from non-branded phrases. The ultimate goal was to significantly grow the monthly traffic within one year and improve sales to fund an e-commerce redesign within two years.

Double non-branded page one keywords by year one

With organic growth, fund an e-commerce project within two years

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The SEO plan

International Design signed up for Agency Jet’s Local City plan. This plan features 20 keywords and focuses on local phrases. IDC chose to optimize 50% on local competitive phrases and 50% on national long tail phrases.
Challenges

Keywords

International Design only had never exceeded 43 non-branded page one keywords.

Brand

International Design was over-reliant on their brand name as 86% of their traffic came from terms with “international design” in the phrase.

Not Enough Traffic

If International Design was going to fund an e-commerce website project, they needed a lot more quality traffic to justify the investment.

Solutions

Top Sellers

Agency Jet knew to improve page one keywords, we needed to focus on their top sellers and invest content strategy into those particular phrases.

Broaden Reach

Agency Jet’s #1 mission was to lower IDC’s reliance on branded terms. The focus was on long-tail product keywords phrases to change this.

Off-Page Optimization

Not only did the content on the site need to be rock solid, Agency Jet needed to employ a strong link strategy with non-branded keywords to get improve their rankings and increase traffic.

The results

Keywords Doubled

From 43 non-branded keyword phrases on page one to 92 non-branded terms in 1 year.

600% Growth

From 43 non-branded keyword phrases on page one to 92 non-branded terms in 1 year.

935% Improvement

By year 3, International Design Center 10X’d their non-branded traffic and retained the quality user-base. The result allowed for them to launch their e-commerce platform and experience record breaking sales months soon after.

Doubling Keywords

Page one keywords were at 50 when they started. By year one they had 98. By year two they had 207.

Cut In Half

By year three, International Design Center had lowered their reliance on branded traffic from 86% on day one to 43% 3 years later and experienced record breaking sales months.

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