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Regional SEO Campaign

Hansen Cold Storage partnered with Agency Jet to dominate the California market with a goal of achieving top rankings within one year. Agency Jet deployed a focused regional SEO strategy built on local optimization, targeted backlinking, and keyword rich content to capture high intent searches. The results were rapid and significant, with California organic traffic increasing seven times, 16 of 20 primary keywords reaching number one, and total number one rankings jumping from fewer than five to 96 in under a year. This growth drove a 74 percent increase in organic traffic, a 19 percent conversion rate, and overwhelming demand that led to record breaking sales.
Hansen Cold Storage

Project Lead

“Agency Jet has been amazing to work with and I absolutely see myself using them for SEO for as long as it’s a thing.”
About Client
Steven Hansen Jr.
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619% growth organically in California

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74% growth in organic traffic

The Goal

Hansen Cold Storage partnered with Agency Jet with a clear mandate: dominate the California market for cold storage construction. Agency Jet set an aggressive objective, to secure #1 rankings for their core services across California in under 12 months. Key priorities included:

Driving decisive upward momentum in page-one rankings for high-value, primary keywords.

Rapidly expanding organic traffic and capturing a larger share of qualified visitors throughout California then the west coast.

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The SEO plan

Hansen Cold joined Agency Jet on a regional SEO plan to have them corner the cold storage construction market in California.
Challenges

Nap Syndication

Nap Syndication Search engine algorithms place a heavy emphasis on Name, Address and Phone number syndication. Agency Jet placed Hansen Cold on high domain authority directories early.

Content

Hansen Cold’s website featured very little content and therefore few of their services were highlighted. Agency Jet wrote custom content that featured their key services.

Page 1

Hansen Cold only had a handful of page one rankings in California and most of their traffic was branded.

Solutions

Backlinking

In the first 3 months, Agency Jet placed a heavy emphasis on local directory and social profile building to increase Hansen Cold’s digital footprint.

Keyword-Rich

Agency Jet crafted 10 new content pages that would highlight Hansen Cold’s key services for the first time and then optimized them with technical SEO.

Long Tail

The more specific keyword phrases began ranking on page one of Google in California after just three months and the shorter tail keywords followed soon after.

The results

7X more

California organic traffic grew 7X by the end of year 1 and the time on site stayed exactly the same.

#1 overall rankings

Out of the 20 primary keyword phrases Agency Jet was working on, 16 of them hit #1 overall in less than 12 months.

19% conversion rate

Out of all the organic traffic they received in the first year with Agency Jet’s SEO plan, 19% of those people converted.

96 number 1 rankings

Even though Agency Jet only targeted 20 primary keywords for the campaign, Hansen Cold went from <5 number 1 rankings to 96 in twelve months.

Record breaking sales

Due to the dramatic success in year 1 of Agency Jet’s SEO plan, Hansen Cold went on a maintenance plan citing “We are absolutely inundated with work and cannot catch up with the number of projects coming our way.”

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