National SEO Campaign
Custom Sock Club
Director of Marketing
About Client
100 new page 1 keywords
121% growth in organic traffic
The Goal
Grow organic traffic and keep similar quality
Accumulate more page 1 keywords to support high volume phrase “custom socks”
The SEO plan
Keyword Strategy
Custom Sock Club was going to focus on the keyword “custom socks” which has 33K/monthly searches. Agency Jet would focus on dozens of more specific phrases.
Focused Linking
Custom Sock Club was getting a tremendous amount of links all over the place but few were high quality. Agency Jet would apply their white hat SEO approach to improve this.
Communication
Custom Sock Club was always fending for themselves and didn’t have a true SEO partner who cared about their success.
Primary Keywords
The E-Commerce Jet 50 plan focused on 20 primary keyword phrases. 9 months in, every single phrase improved in ranking.
242 Links
Agency Jet followed Google Guidelines to a tee and created 242 high domain authority links before Custom Sock Club departed.
Monthly Calls
Probably the largest reason Custom Sock enjoyed working with Agency Jet. Monthly calls were vibrant, useful and full of action items.
The results
More than double
Within 9 months, Agency Jet helped Custom Sock Club’s organic traffic more than double compared to the previous year.
Similar quality
Even with that many new people coming into the site, the average time on site for organic users actually went up.
100+ page 1 keywords
A keyword like “custom socks” put a lot of eggs in one basket. Agency Jet focused on hundreds of other phrases so CSC wouldn’t suffer if they lost a spot for the BIG keyword.
199% USA growth
These traffic records that were broken weren’t poor quality. Custom Sock saw their USA organic traffic more than double in 9 months.
Out on their own
The reason Custom Sock Club only stuck around 9 months was because one of their main goals was to learn out techniques so they could bring it in house. In <1 year they felt comfortable implementing what we taught them一showing Agency Jet truly cares about client results over our bottom line.
