National SEO Campaign
Pro Roller
Head of marketing
About Client
Record breaking sales by year 1
SEO success funds new web design
The Goal
Get more organic traffic that retains the quality they're used to
Get them to page one for various keyword phrases with focus on rollers
The SEO plan
Showing up
They were showing up in very few searches for paint rollers, epoxy rollers and similar keywords.
Visitors
Pro Roller had never seen more than 2,000 visitors in a year from Google Organic search.
Responsive website
The website was not mobile responsive.
Related keywords
Agency Jet's number 1 goal was to get as many top ranking keywords for anything related to "rollers".
SEO campaign
The SEO campaign's success would be responsible for funding a new website design that was responsive to all screens.
SEO techniques
Agency Jet needed to focus on their high margin items and apply white hat SEO techniques to increase traffic.
The results
96% growth
After 1 year of working with Agency Jet, Pro Roller saw organic traffic nearly double.
98% new visitors
Pro Roller was seen by new eyes more than ever and they were of similar quality too.
Page one
30+ keywords with the word “roller” in it had hit page one in the first year. Double what they had before they started.
82 page one keywords
Keywords with “roller” in them hit page one over 80 times by year 3, quintupling their pre-SEO total.
581% growth
By year 2, Pro Roller saw their new organic visitors increase from approx. 1,800 to 12,500 per year.
