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National SEO Campaign

Howard Precision partnered with Agency Jet to drive national growth after never exceeding 2,300 monthly organic users. Agency Jet implemented a focused National SEO strategy centered on high value keyword rankings, long form content, and quality backlinks to increase visibility and authority. Despite website limitations, the campaign delivered strong, consistent gains, including 87 percent organic growth, 91 percent growth in new users, a 65 percent increase in US traffic, and more than doubling monthly visitors to over 5,000, leading to increased inbound leads and multiple years of record breaking sales.
Howard Precision Metals

VP of Sales

“Before starting this project, Agency Jet took the time to come to our facility and learn more about our business. That way, they could talk about our products in an intelligent way without us constantly rewriting their material. I can’t say that any other SEO company that has approached us has done that same level of preparation.”
About Client
Kim Anderson
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87% organic growth over 4 years

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91% growth in new organic visitors

The Goal

Howard Precision has strong name recognition; however, before partnering with Agency Jet, their website had never surpassed 2,300 monthly organic users. The primary objective was straightforward: increase website visibility through proven white-hat SEO strategies. This was approached by:

Driving consistent upward movement in rankings for core, high-value keywords relevant to Howard’s business

Implementing long-form blog content to position Howard Precision as a trusted industry resource

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The SEO plan

Howard Precision joined Agency Jet on a national SEO plan in hopes of hitting page one for their key products like Mic 6, 7075 Aluminum and more.
Challenges

Keywords

There needed to be more growth in key areas. Howard Precision picked phrases where they wanted to see the most growth nationwide.

Grow Organic

Having never exceeded 2,300 monthly organic visits, Howard Precision was interested in steady growth.

Web Performance

Due to a complex ERP system, Howard Precision knew that bounce rates would rise and that the website wouldn’t be redesigned right away. Therefore more eyes were key to make up the difference in lesser website performance.

Solutions

Linking

Howard Precision’s referral traffic converted the highest. Agency Jet’s approach was to build more quality backlinks to improve rankings for high converting keywords they’d not been ranking well on before.

Reporting & Calls

To achieve steady growth, Agency Jet made sure Howard Precision got custom reports to their inbox and explained complex verbiage on recorded monthly calls.

Increase Conversion

Knowing the bounce rates would go up as new people saw the site, Agency Jet added a custom long-form content package to rank Howard for very specific terms and increase conversions.

The results

Almost double

Since Howard Precision’s been working with Agency Jet, their new organic users have gone up 91%.

65% USA growth

Howard Precision was looking to grow their brand in the USA to people who hadn’t heard them before. They’ve seen a 65% rise in organic USA traffic.

Record breaking sales

Howard Precision’s been with Agency Jet since 2017. They had record breaking sales in 2018, then they broke that in 2019, then in 2020 and in 2021 they broke their previous record again.

5,400/month

Having never exceeded 2,300 monthly organic visitors prior to working with Agency Jet, Howard Precision is now averaging over 5,000 visitors/month.

114% growth

Howard Precision now sees new organic users contact them over twice as often as they had prior to working with Agency Jet.

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