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National SEO Campaign

Berger Allied, a top five moving company in the United States, partnered with Agency Jet to reduce reliance on branded traffic and drive more leads from non branded search. Agency Jet executed a national SEO strategy focused on long tail service keywords, consistent optimization, and transparent reporting to expand visibility while maintaining strong engagement. In the first six months, organic traffic grew 24 percent, more than 100 new non branded top 20 keywords were achieved, and non branded traffic increased 2.5 times, establishing organic search as a scalable and reliable lead generation channel.
Berger Allied

Director of Marketing

“Every time we meet with Agency Jet, we are excited to talk about new achievements and milestones. Our organic traffic has improved, phone calls to our business have increased, and several of our keywords have even made it to the first page of Google which is exciting as we’ve never experienced that in the past.”
About Client
Berger Allied is an industry leader in transportation and relocation services for residential and commercial moving with 16 locations in the United States
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24% organic growth in first 6 months

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100+ new non-branded top 20 Keywords

The Goal

Berger Allied engaged Agency Jet in the midst of the 2020 COVID-19 pandemic following underwhelming results from a prior SEO agency. The focus was to shift away from brand-dependent traffic and build a stronger presence for non-branded, service-driven searches.

The campaign aimed to expand top 20 rankings for keywords excluding “Berger" in all search results.

Increasing organic traffic and maintaining, or improving overall quality metrics.

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The SEO plan

Berger Allied signed on with the National Jet 100 plan at Agency Jet. The plan focused exclusively on non-branded terms nationally and a few local markets as well.
Challenges

Keywords

Berger Allied had never ranked on page one and two for more than 360 non-branded keyword phrases.

Organic Traffic

With ~4000 visits in any six month period, Berger Allied needed to broaden their online footprint to get in front of more potential customers.

Communication

Berger Allied joined with Agency Jet because of the lack of transparency from the former agency. Communication needed to be transparent and educational.

Solutions

Strategy

83% of Berger’s traffic came from branded terms. Agency Jet set out a longtail keyword strategy to target their services instead.

Maintain Quality

By targeting non-branded keywords, Agency Jet focused on longtail service keywords, knowing that potential customers would be highly interested thus maintaining bounce rate, avg. pages and time on site numbers.

Reporting & Calls

Agency Jet leaned on their core mantra “Transparency - Education - Results” via weekly and monthly reporting, a 24/7 customized dashboard and recorded monthly check-ins with Berger.

The results

100+ new keywords

In the top 20 that didn’t include “Berger” or “Allied” in the phrases.

24% organic growth

In the first 6 months, Agency Jet improved organic traffic and saw similar bounce rate numbers and better avg. page and time on site numbers.

Plan upgrade

After 6 months of improved results and world class communication, Berger Allied invested in a higher plan with Agency Jet to strengthen their digital marketing.

2.5 times more

Non-branded organic traffic per month from their start date in July 2020 to January 2021 (SEMrush).

Over double

The traffic cost (SEMrush) in the first 6 months. Agency Jet helped Berger Allied increase their keyword value from $12K/month to $24.3K/month.

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